Kalahari, now TakeAlot, is responsible for bringing world-class online shopping to South Africa.
They required an online game centered around their 2014 Christmas campaign.
We conseptualised and built a game that involved “catching” products on the screen while avoiding booby trap prizes. We linked the game to a competition through which top players stood the chance to win products from the wish lists to the value of R20 000.
Campaign period: 2 months
Sign ups: 17 000+